Overview
About the Conference
We are pleased to inform you that FAIR is holding the 3rd FAIR Insurance Marketing Conference at Marriott Cairo Hotel, Egypt on 5 & 6 April 2021 under the theme
“Rising above the Challenges of 2020".
This conference is giving an excellent platform for participants from all the markets to meet and discuss the developments in Marketing Insurance field. In addition,
it will give you the opportunity to increase your brand promotion among the participants.
Dr. Adel Mounir
Dr. Mohammed Omran
Mr. Tarek Saif
H.E. Mr. Hisham Tawfik
Mr. Basel El Hini
Session 1: “Digital Marketing facing the challenges of 2020"
The importance of digital marketing and the use of technology in various forms has emerged as a consequences of the Coronavirus pandemic, ranging from shrinking and stagnating economic activity to closures and working from homes, as digital channels have become the most effective means for business continuity and communication with customers.
The digital transformation of insurance marketing channels has brought about a change in consumer expectations. This shift towards digital marketing requires a review of the current culture and methods of implementing business. Insurance companies now need to allocate their resources to develop their digital transformation tools and to focus on digital methods for collecting, processing and transmitting information, which requires a comprehensive evaluation of the tools currently used, the document management process and communication channels. To sum up, the main element of digital transformation trends lies in transforming the behavioural pattern of insurance companies' customers into digital marketing models that meet their needs in ways that are consistent with changing customer behaviours.
Ms. Sarah Halhoul
Eng. Mostafa Medhat
Mr. Ahmed Shahraman
Ms. Sarah Halhoul
Ms. Sherine Aidarous
Session 2: "2020 Created Opportunities"
The year 2020 is a turning point for many businesses and economic sectors in terms of the strategy of implementing their activities, and this transformation has created many new opportunities for success and growth, due to the increase of reliance on the virtual world, online services and technology that became more powerful and influential, which effectively contributed to removing demographic barriers, and diminishing the differences between market segments, therefore, markets became wider, which increased the opportunities for expectations and needs that can be identified and then met, more easily and effectively than ever before.
Mr. Ahmed Hosny
Mr. Shady Eltohfa
Ms. Menna Hegazy
Mr. Anthony Khawam
Workshop : "E-Marketing"
Session 3: “Role of Regulators, Federations & Associations in Markets Development”
The insurance industry is a large market both locally and globally. It provides a wide range of services to almost all segments of consumers, through companies of different specialties and sectors, which requires the existence of legislative and regulatory entities to ensure the provision of insurance services while preserving the rights of both consumers Insurance companies. With different cultures, standards and regulatory legislations between the various insurance markets, emerged a need to form federations and associations that act as a channel that brings all parties together to unify standardization of trends and the exchange of information and experience, with the aim of growing the insurance industry and achieving the quality of services provided to consumers at the highest levels.
Mr. Mahmoud Samahah
Mr. Tarek Saif
Mr. Ahmed Al Maamari
Mr. Mohammed Satti
Session 4: “The Story Telling of Science of Selling”
Using stories can make a strong impact on audience, differentiate you and share your success. Stories work for several reasons: they are more memorable than numbers, names and dates, and listeners enjoy the details. Also, your listener can find himself in the story. Storytelling about science of selling can demonstrate the professionalism, customer service, researching ability, creativity or other strengths. Success story demonstrate the teller's ability to solve problems, dedication, leadership and independence.
Dr. Adel Mounir
Mr. Ahmed AbdelMohsen
Mr. Sherif Abbas
Ms. Nehal Break
Mr. Mahmoud Orabi
Session 5: “Premier Debate: Can you handle the Truth”
This session is distinguished from the rest of the conference sessions in that it is the most interactive and the most straightforward, where the facts are confronted objectively and fairly, to reach all aspects of the truth without frills.The session hosts a real insurance client with the heads of insurance companies and insurance brokerage companies, where speakers share their views on the performance of the insurance industry and the suitability of insurance products to the needs of customers and the level of service provided to them, having the conversation led by a distinguished insurance expert.
Dr. Walid Auf
Mr. Adel Fatoury
Mr. Hamed Mabrouk
