• 5th-6th April
    3rd Insurance Marketing Conference
    Rising above
    the Challenges of 2020

Meet Up For Registration

  • Location

    Cairo , Egypt
  • Speakers

    28 professional Speakers
  • Participants

    453 Individuals


About the Conference

We are pleased to inform you that FAIR is holding the 3rd FAIR Insurance Marketing Conference at Marriott Cairo Hotel, Egypt on 5 & 6 April 2021 under the theme
“Rising above the Challenges of 2020".
This conference is giving an excellent platform for participants from all the markets to meet and discuss the developments in Marketing Insurance field. In addition,
it will give you the opportunity to increase your brand promotion among the participants.

Download Borchure Register Now

EVENT Schedule

Arrival of Delegates & Registration
  • 8 AM - 9 AM
  • Opening Ceremonies
  • 9 AM - 10 AM
  • Speakers:
    Dr. Adel Mounir
    FAIR Secretary General
    Mr. Tarek Saif
    Secretary General of Insurance Federation of Egypt
    Dr. Mohammed Omran
    Chairman, Financial Regulatory Authority, Egypt
    H.E. Mr. Hisham Tawfik
    Minister of Public Enterprise Sector
    Mr. Basel El Hini
    Chairman, Misr Holding Insurance Company
    Awards Distribution
  • 10 AM - 11 AM
  • Break
  • 11 AM - 11:30 AM
  • Session 1: “Digital Marketing facing the challenges of 2020"
  • 11:30 AM - 1 PM
  • The importance of digital marketing and the use of technology in various forms has emerged as a consequences of the Coronavirus pandemic, ranging from shrinking and stagnating economic activity to closures and working from homes, as digital channels have become the most effective means for business continuity and communication with customers.
    The digital transformation of insurance marketing channels has brought about a change in consumer expectations. This shift towards digital marketing requires a review of the current culture and methods of implementing business. Insurance companies now need to allocate their resources to develop their digital transformation tools and to focus on digital methods for collecting, processing and transmitting information, which requires a comprehensive evaluation of the tools currently used, the document management process and communication channels. To sum up, the main element of digital transformation trends lies in transforming the behavioural pattern of insurance companies' customers into digital marketing models that meet their needs in ways that are consistent with changing customer behaviours.

    Ms. Sarah Halhoul
    Head of the Digital & Strategic Marketing & Customer Experience in AXA – Egypt
    Eng. Mostafa Medhat
    Chairman, IT Fusion - Egypt
    Mr. Ahmed Shahraman
    GM, Euro Assist - Egypt
    Ms. Sarah Halhoul
    Head of the Digital & Strategic Marketing & Customer Experience in AXA – Egypt
    Ms. Sherine Aidarous
    CMO, Misr Life Insurance
    Coffee Break
  • 1 PM - 1:30 PM
  • Session 2: "2020 Created Opportunities"
  • 1:30 PM - 3 PM
  • The year 2020 is a turning point for many businesses and economic sectors in terms of the strategy of implementing their activities, and this transformation has created many new opportunities for success and growth, due to the increase of reliance on the virtual world, online services and technology that became more powerful and influential, which effectively contributed to removing demographic barriers, and diminishing the differences between market segments, therefore, markets became wider, which increased the opportunities for expectations and needs that can be identified and then met, more easily and effectively than ever before.

    Mr. Ahmed Hosny
    Founder, BrokNet UAE
    Mr. Shady Eltohfa
    Co-founder & CEO, Amenly Egypt
    Ms. Menna Hegazy
    Founder, Fawry for Insurance Brokerage - Egypt
    Mr. Anthony Khawam
    CEO, Securite Assurance - Lebanon
  • 3 PM - 4 PM
  • Workshop : "E-Marketing"
  • 4 PM - 6 PM
  • Speakers:
    Mr. Ahmed Hosny
    Founder, BrokNet UAE
    Mr. Samir Mahmoud
    Marketing General Manager at Suez Canal insurance - Egypt
    Session 3: “Role of Regulators, Federations & Associations in Markets Development”
  • 9 AM - 10:30 AM
  • The insurance industry is a large market both locally and globally. It provides a wide range of services to almost all segments of consumers, through companies of different specialties and sectors, which requires the existence of legislative and regulatory entities to ensure the provision of insurance services while preserving the rights of both consumers Insurance companies. With different cultures, standards and regulatory legislations between the various insurance markets, emerged a need to form federations and associations that act as a channel that brings all parties together to unify standardization of trends and the exchange of information and experience, with the aim of growing the insurance industry and achieving the quality of services provided to consumers at the highest levels.

    Mr. Mahmoud Samahah
    Chief of the Central Administration for Insurance Companies Regulation at the Financial Regulatory Authority - Egypt
    Mr. Tarek Saif
    Secretary General of Insurance Federation of Egypt
    Mr. Ahmed Al Maamari
    The Capital Market Authority - Oman
    Mr. Mohammed Satti
    SG, National Insurance Regulatory Authority - Sudan
    Coffee Break
  • 10:30 AM - 11 AM
  • Session 4: “The Story Telling of Science of Selling”
  • 11 AM - 12:30 PM
  • Using stories can make a strong impact on audience, differentiate you and share your success. Stories work for several reasons: they are more memorable than numbers, names and dates, and listeners enjoy the details. Also, your listener can find himself in the story. Storytelling about science of selling can demonstrate the professionalism, customer service, researching ability, creativity or other strengths. Success story demonstrate the teller's ability to solve problems, dedication, leadership and independence.

    Dr. Adel Mounir
    FAIR Secretary General
    Mr. Ahmed AbdelMohsen
    Mansoura Branch Manager, Misr Takaful Insurance Company - Egypt
    Mr. Sherif Abbas
    Chairman and CEO of Good Life Insurance Brokers
    Ms. Nehal Break
    Chairman & MD, Contact Insurance Brokerage
    Mr. Mahmoud Orabi
    Chairman & CEO at Union Insurance Brokerage
    Coffee Break
  • 12:30 PM - 1 PM
  • Session 5: “Premier Debate: Can you handle the Truth”
  • 1 PM - 3 PM
  • This session is distinguished from the rest of the conference sessions in that it is the most interactive and the most straightforward, where the facts are confronted objectively and fairly, to reach all aspects of the truth without frills.The session hosts a real insurance client with the heads of insurance companies and insurance brokerage companies, where speakers share their views on the performance of the insurance industry and the suitability of insurance products to the needs of customers and the level of service provided to them, having the conversation led by a distinguished insurance expert.

    Dr. Walid Auf
    M.D, MEDMARK Egypt
    Mr. Adel Fatoury
    MD, Wethaq Takaful Insurance Egypt
    Mr. Hamed Mabrouk
    Head of Egypt, Willis Towers Watson - Egypt
    Mr. Mostafa Abdel Rasoul
    MD, Orient Takaful Insurance - Egypt
    Mr. Walid El Basnaly
    Group CFO, United Company of Pharmacists
  • 3 PM - 4 PM


    EVENT Accomodation

    Cairo Marriott Hotel


    • Deluxe Room
    • Single 1,400.00 EGP
    • Double 1,600.00 EGP
    • The above room rates are net and inclusive of 28.96 % service charge and VAT. In case the government tax increased, the hotel reserves the right to add the new tax without prior notice.
    • The above room rates are quoted per room per night, based on bed, breakfast and Internet
    • Kindly note that triple rooms will be accommodated without an extra bed, they can accommodate either in a twin bedded room or in a queen bed room with a sofa (that opens into a bed)

    Sponsorship Opportunities


    US$ 10,000



    US$ 7,500



    US$ 5,000


    EVENT Sponsors

    Contact Us

    Address :
    129 ElTahrir Street, Doqi, Giza, Egypt
    4th Floor, Office No. 1
    Phone :
    (202) 37485429
    Whatsapp :
    Email :

    Register now